Web Development
For big and small business — functionality, reliability, usability, efficiency, maintainability and portability.
Learn moreWe strive to get the most results using the least resources
Mercaprog is a services company based in San José, Costa Rica. Optimizing is our game — and we're always looking for clients who share that vision.
Our philosophy
Define, measure, analyze, improve, control
This cycle — the core of Six Sigma — is how we treat every website as a living system. Every customer-facing detail gets optimized through this process. Most of our competition knows this method; they just don't apply it, because it takes real, sustained investment.
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1. Define
We start by pinning down exactly what "better" means for your business — which metrics matter, and which don't.
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2. Measure
Every visit, click and drop-off is tracked, so decisions are based on evidence instead of opinion.
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3. Analyze
We dig into the analytics to understand user behavior and find the patterns worth acting on.
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4. Improve
Findings become concrete changes to design, copy and flow — tested, not assumed.
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5. Control & repeat
Once a cycle completes, we start again. It's a never-ending exercise, since the only constant is change — and we meet that fact with the right attitude and tools.
The true method of knowledge is experiment.— William Blake
What that looks like
Four disciplines, one goal: your growth
Online Marketing
PPC, SEO, social networks and affiliates, tailored and tweaked to your individual needs.
Learn moreSales Optimization
Maximizing conversion funnels by experimenting with every element of customer interaction.
Learn moreContent Strategy
Content is king — increasingly the crucial element at the forefront of digital marketing strategy.
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